June 21, 2019 @ 12:56 PM

Everyone retailer knows that getting new customers to walk through the door is one of their most costly customer acquisitions. The Cost to Acquire Customers and determining what the Lifetime Value of a Customer one of the most widely studied segments of retail marketing, but one that most independent retailers never consider. For online sales, these figures are easy to track and straight forward, but in the world of physical retail it can be much harder for small businesses to calculate.

While many boutiques are using Social Media Influencers, many are simply hoping that the pictures, video, and social shares will drive real world traffic. The most under-utilized aspect of local influencer marketing are real world live activations.

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