As a long time blogger and a brand owner, I have been part of SEO and content marketing campaigns from both sides. My own blog TheGentlemanRacer.com has worked on campaigns with brands like SONY, Fiat, Harley Davidson, Old Spice, Toyota, Hard Rock Hotels, and many others building meaningful content that helps drive traffic to the brand’s websites. While my apparel company, RBR Wholesale, use content marketing to help tell our brand's story, connect with customers, and drive sales.
What is SEO?
Search Engine Optimization or ‘SEO’ is the process of making your website, products, or content show up in online searches. SEO is the art of blending public relations with information technology to put your site in front of ...
If you have ever driven from Los Angeles to Las Vegas you pass by a road with a strange name, Zzyzx. Like many, I have driven by the sign a number of times. But on my last trip, I decided to take that off-ramp, just south of Baker and see where Zzyzx road goes.
The story is a radio personality and self-proclaimed doctor and minister Curtis Howe Springer built is own health resort, on the claims that the mineral water there had rejuvenating powers. But it turns out that Springer didn't own the land and when the Federal Government caught wind of his plan to sell plots for people to build homes on the property was seized, and he went to jail for falsely advertising his miracle cures.
Content marketing is one of the most effective strategies you can employ for your business. If you do it right your brand can reach a highly targeted demographic in a way no other form of marketing has ever been able to. I have used content marketing for my own brands as well as for clients over the years with great results. Be sure to do some research on what platform your target audience is currently using.
Content is King and here are my five top tips for creating content that will help you build your brand.
ONE: People don’t like to read.
You are going to want to pack the basic info of your post into the introduction; hopefully it will entice people to read...
I recently had an online conversation with a businessman who was looking to help a trade organization reach out to the millennial generation. It fostered some great conversations about marketing and even called into question the role of trade organizations today.
Below is a shortened paraphrased version of that conversation and names have been changed or redacted.
Here is what he had to say:
“Looking for everyone’s thoughts on an idea. Our organization faces some struggles with reaching the consumers. From youth engagement which is a major topic right now, to consumer awareness of what our organization is and what it does, beyond being only a trade show once a year. I believe we should create a membership for consumers, ......
Making it as an independent retailer is harder than ever before, no longer is your competition just down the street, but small business owners are forced to face off with the largest online retailers too. Here are 5 tips to help make your boutique stand out and keep customers coming back for more.
Tell a Visual Story
Your storefront window displays need to tell passersby what your boutique is all about in a split second. An inviting well-designed window display should not only encourage impulse shopping but should also create an emotional connection with your target demographic drawing them in.
Small business owners wear a lot of hats, in one day they may be CEO, COO, CMO, and janitor. Juggling all of this is time-consuming and one-way leaders are saving time is automating their social media. While it may sound like a good idea to just push a button and forget about it social media is one of the most important tools in marketing today, in fact, there is a good chance you are reading this blog post because it was shared on social media. So how do we minimize the time spent on social media marketing and see the greatest return on that time?
Automating the content, not the interaction.
Tools like HootSuite or Buffer are amazing for scheduling content and optimizing post times...
Salvation Mountain is just south of the Salton Sea, outside of the small town of Niland, California. It was the vision of artist Leonard Knight who wanted to share his faith through his artwork and has become an icon drawing visitors from around the world. Made out of straw and mud adobe and covered with Latex based paint the site requires constant touching up and maintenance as the desert tries to reclaim the man-made mountain.
Located about an hour and a half from Palm Springs, Salvation Mountain makes a great day trip, nearby "Slab City" a squatters colony is also home to the East Jesus art museum, a collection of art made from salvaged materials. Most of the inhabitants of Slab City are harmless ...
All reports point to the fact that marketers will continue to shift dollars from traditional to digital media in the future. According to the Alterian “Annual Survey 2009” report, the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to and communicating with consumers across channels. More than one-half of marketers worldwide reported directing at least “a fair amount” of effort toward integrating their communication strategies to emphasize multi-channel consumer engagement.
“The age of sending out silo campaigns is long gone,” according to the report. “The only ...
One of my many media projects in the fashion industry had me working with a number of major brands on a photo shoot. I reached out to several artisans from smaller independent brands, which made specialty accessories, since I like to accent the big brands with unique items as statement pieces. Overall the response was positive, however, one response gave me pause.
The owner of the brand had not heard of the magazine and doubted that the readers of the publication could understand the value of his products and how they were made. He went on about all the amazing specialty magazines and stores that his products have been featured in, a prestigious list, but one that was hyper-focused on a ...
Red Barn Ranch Wholesale, we offer Original Cowgirl Clothing Americana and Trendy Tee shirts. Tanks and Thermas, Cowgirl Caps, Jewerly, Purses and Accessories. M & P Speed Apparel for all your automotive, racing, motorcycle and cowboy Tees, Tanks and Thermals. Original Ranch Kids offers Toddler and Youth Tees and Pullovers. Red Barn Signs offers western and country sayings.
All our clothing and signs are designed and printed in the USA. RBR... your one stop shopping place, save time, save money and have happy customers!