June 21, 2019 @ 11:56 AM

Everyone retailer knows that getting new customers to walk through the door is one of their most costly customer acquisitions. The Cost to Acquire Customers and determining what the Lifetime Value of a Customer one of the most widely studied segments of retail marketing, but one that most independent retailers never consider. For online sales, these figures are easy to track and straight forward, but in the world of physical retail it can be much harder for small businesses to calculate.

While many boutiques are using Social Media Influencers, many are simply hoping that the pictures, video, and social shares will drive real world traffic. The most under-utilized aspect of local influencer marketing are real world live activations.

Our ...

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March 22, 2019 @ 3:24 PM

by Michael Satterfield

Authenticity is something the millennial consumer values, it’s something they strive for in their own lives. While it may seem contrary to the world of filtered photos and swipe right dating, authentic interactions, truth in advertising, and customer service are still important to this generation of consumer. It is a concept that many brands and marketing companies have failed to understand and adapt to.

Long gone are the days when brands could dictate their relationship with the consumer, which up until recently was a one-way conversation. Consumers are now able to interact with brands socially and they can tell a much larger audience about the brands they like and dislike.

Millennial’s unlike ...

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March 13, 2019 @ 12:37 AM

by Michael Satterfield
 
Keeping brick and mortar stores in the black is becoming harder each day, as more consumers shop online or shop at big-box retailers. But remember your store has an advantage over the internet retailers and corporate megachains, your store has you. The passion you (and your team) have for the products you sell and the unique experience that they can only get at your store is what will make or break any independent retailer.
 
 
Training:
Many small retailers focus their training on the functional side of the business, teaching most employees the basics, how to process an order and restock the racks. Expanding into sales and product training not only makes your store ...

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February 15, 2018 @ 6:04 PM

As a long time blogger and a brand owner, I have been part of SEO and content marketing campaigns from both sides. My own blog TheGentlemanRacer.com has worked on campaigns with brands like SONY, Fiat, Harley Davidson, Old Spice, Toyota, Hard Rock Hotels, and many others building meaningful content that helps drive traffic to the brand’s websites. While my apparel company, RBR Wholesale, use content marketing to help tell our brand's story, connect with customers, and drive sales.

What is SEO?

Search Engine Optimization or ‘SEO’ is the process of making your website, products, or content show up in online searches. SEO is the art of blending public relations with information technology to put your site in front of ...

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July 14, 2017 @ 4:35 PM

If you have ever driven from Los Angeles to Las Vegas you pass by a road with a strange name, Zzyzx. Like many, I have driven by the sign a number of times. But on my last trip, I decided to take that off-ramp, just south of Baker and see where Zzyzx road goes.

 


The story is a radio personality and self-proclaimed doctor and minister Curtis Howe Springer built is own health resort, on the claims that the mineral water there had rejuvenating powers. But it turns out that Springer didn't own the land and when the Federal Government caught wind of his plan to sell plots for people to build homes on the property was seized, and he went to jail for falsely advertising his miracle cures.

 

  



...

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July 5, 2017 @ 10:12 AM

 

Content marketing is one of the most effective strategies you can employ for your business. If you do it right your brand can reach a highly targeted demographic in a way no other form of marketing has ever been able to. I have used content marketing for my own brands as well as for clients over the years with great results. Be sure to do some research on what platform your target audience is currently using. 
 
 Content is King and here are my five top tips for creating content that will help you build your brand. 
 
 
 ONE: People don’t like to read.
 
 You are going to want to pack the basic info of your post into the introduction; hopefully, it will entice people to ...

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July 5, 2017 @ 9:55 AM

I recently had an online conversation with a businessman who was looking to help a trade organization reach out to the millennial generation. It fostered some great conversations about marketing and even called into question the role of trade organizations today.

Below is a shortened paraphrased version of that conversation and names have been changed or redacted.

Here is what he had to say:

“Looking for everyone’s thoughts on an idea. Our organization faces some struggles with reaching the consumers. From youth engagement which is a major topic right now, to consumer awareness of what our organization is and what it does, beyond being only a trade show once a year. I believe we should create a membership for consumers, ......

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June 29, 2017 @ 5:39 PM

 
 
Making it as an independent retailer is harder than ever before, no longer is your competition just down the street, but small business owners are forced to face off with the largest online retailers too. Here are 5 tips to help make your boutique stand out and keep customers coming back for more.
 
 
Tell a Visual Story
 
Your storefront window displays need to tell passersby what your boutique is all about in a split second. An inviting well-designed window display should not only encourage impulse shopping but should also create an emotional connection with your target demographic drawing them in.
 
 
Connect Online with Offline
 
Your ...

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June 28, 2017 @ 5:21 PM

by Mike Satterfield

Small business owners wear a lot of hats, in one day they may be CEO, COO, CMO, and janitor. Juggling all of this is time-consuming and one-way leaders are saving time is automating their social media. While it may sound like a good idea to just push a button and forget about it social media is one of the most important tools in marketing today, in fact, there is a good chance you are reading this blog post because it was shared on social media. So how do we minimize the time spent on social media marketing and see the greatest return on that time?

 
Automating the content, not the interaction. 
 
Tools like HootSuite or Buffer are amazing for scheduling content and optimizing post times...

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April 4, 2017 @ 2:24 PM


Salvation Mountain is just south of the Salton Sea, outside of the small town of Niland, California. It was the vision of artist Leonard Knight who wanted to share his faith through his artwork and has become an icon drawing visitors from around the world. Made out of straw and mud adobe and covered with Latex based paint the site requires constant touching up and maintenance as the desert tries to reclaim the man-made mountain.

Located about an hour and a half from Palm Springs, Salvation Mountain makes a great day trip, nearby "Slab City" a squatters colony is also home to the East Jesus art museum, a collection of art made from salvaged materials. Most of the inhabitants of Slab City are harmless ...

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