March 22, 2019 @ 4:24 PM

by Michael Satterfield

Authenticity is something the millennial consumer values, it’s something they strive for in their own lives. While it may seem contrary to the world of filtered photos and swipe right dating, authentic interactions, truth in advertising, and customer service are still important to this generation of consumer. It is a concept that many brands and marketing companies have failed to understand and adapt to.

Long gone are the days when brands could dictate their relationship with the consumer, which up until recently was a one-way conversation. Consumers are now able to interact with brands socially and they can tell a much larger audience about the brands they like and dislike.

Millennial’s unlike ...

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March 13, 2019 @ 1:37 AM

by Michael Satterfield
 
Keeping brick and mortar stores in the black is becoming harder each day, as more consumers shop online or shop at big-box retailers. But remember your store has an advantage over the internet retailers and corporate megachains, your store has you. The passion you (and your team) have for the products you sell and the unique experience that they can only get at your store is what will make or break any independent retailer.
 
 
Training:
Many small retailers focus their training on the functional side of the business, teaching most employees the basics, how to process an order and restock the racks. Expanding into sales and product training not only makes your store ...

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