If you have ever driven from Los Angeles to Las Vegas you pass by a road with a strange name, Zzyzx. Like many, I have driven by the sign a number of times. But on my last trip, I decided to take that off-ramp, just south of Baker and see where Zzyzx road goes.

The story is a radio personality and self-proclaimed doctor and minister Curtis Howe Springer built is own health resort, on the claims that the mineral water there had rejuvenating powers. But it turns out that Springer didn't own the land and when the Federal Government caught wind of his plan to sell plots for people to build homes on the property was seized, and he went to jail for falsely advertising his miracle cures.

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Content marketing is one of the most effective strategies you can employ for your business. If you do it right your brand can reach a highly targeted demographic in a way no other form of marketing has ever been able to. I have used content marketing for my own brands as well as for clients over the years with great results. Be sure to do some research on what platform your target audience is currently using. 
 
 Content is King and here are my five top tips for creating content that will help you build your brand. 
 
 
 ONE: People don’t like to read.
 
 You are going to want to pack the basic info of your post into the introduction; hopefully, it will entice people to ...

I recently had an online conversation with a businessman who was looking to help a trade organization reach out to the millennial generation. It fostered some great conversations about marketing and even called into question the role of trade organizations today.

Below is a shortened paraphrased version of that conversation and names have been changed or redacted.

Here is what he had to say:

“Looking for everyone’s thoughts on an idea. Our organization faces some struggles with reaching the consumers. From youth engagement which is a major topic right now, to consumer awareness of what our organization is and what it does, beyond being only a trade show once a year. I believe we should create a membership for consumers, ......