June 29, 2017 @ 5:39 PM

 
 
Making it as an independent retailer is harder than ever before, no longer is your competition just down the street, but small business owners are forced to face off with the largest online retailers too. Here are 5 tips to help make your boutique stand out and keep customers coming back for more.
 
 
Tell a Visual Story
 
Your storefront window displays need to tell passersby what your boutique is all about in a split second. An inviting well-designed window display should not only encourage impulse shopping but should also create an emotional connection with your target demographic drawing them in.
 
 
Connect Online with Offline
 
Your ...

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June 28, 2017 @ 5:21 PM

by Mike Satterfield

Small business owners wear a lot of hats, in one day they may be CEO, COO, CMO, and janitor. Juggling all of this is time-consuming and one-way leaders are saving time is automating their social media. While it may sound like a good idea to just push a button and forget about it social media is one of the most important tools in marketing today, in fact, there is a good chance you are reading this blog post because it was shared on social media. So how do we minimize the time spent on social media marketing and see the greatest return on that time?

 
Automating the content, not the interaction. 
 
Tools like HootSuite or Buffer are amazing for scheduling content and optimizing post times...

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