Archives

October 21, 2016 @ 11:50 AM

Model: Anemone Jones
Shirt: Original Cowgirl
Jacket: Stetson
Jeans: Ariat
Boots: Twisted X
Belt: Justin

Photographer: Mike Satterfield

Consumers Demand Engagement

October 21, 2016 @ 11:42 AM

All reports point to the fact that marketers will continue to shift dollars from traditional to digital media in the future. According to the Alterian “Annual Survey 2009” report, the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to and communicating with consumers across channels. More than one-half of marketers worldwide reported directing at least “a fair amount” of effort toward integrating their communication strategies to emphasize multi-channel consumer engagement.

“The age of sending out silo campaigns is long gone,” according to the report. “The only ...

3 Tips to Refocus Your Demographics to Grow Your Business

October 21, 2016 @ 11:34 AM

by Mike Satterfield

One of my many media projects in the fashion industry had me working with a number of major brands on a photo shoot. I reached out to several artisans from smaller independent brands, which made specialty accessories, since I like to accent the big brands with unique items as statement pieces. Overall the response was positive, however, one response gave me pause.

The owner of the brand had not heard of the magazine and doubted that the readers of the publication could understand the value of his products and how they were made. He went on about all the amazing specialty magazines and stores that his products have been featured in, a prestigious list, but one that was hyper-focused on a ...

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4 tips on starting a blog for your brand

October 21, 2016 @ 10:59 AM

By Mike Satterfield

Blogging has become so much more than just a simple web journal, from leading news sources to launching a whole new class of celebrities, blogging has changed the game when it comes to content publishing. It has also become an amazing tool for brands, allowing them to have more control over their story while creating marketing content.

I currently run several blogs and other sites that all serve different demographics, year-to-date those sites have reached nearly 2 million unique visitors, increased my brand's social media reach, and have created platforms to cross-promote and advertise my brands. Here are 4 quick tips on how to create a blog for your brand.

1) Choose a blog topic beyond the product

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Retail Forcast 2017

October 12, 2016 @ 4:39 PM

Retail forecast 2017: Confident shoppers, growing sales

By Phillip M. Perry

Published on: Oct 5, 2016

For retailers looking to enjoy a profitable 2017, the economic stars are shifting into happy alignment. Consumers are expected to have more spendable money over the coming 12 months, thanks to anticipated increases in employment and wages. And major drivers of the economy—such as business investment and housing construction—are expected to continue their modest growth.

“The economy should continue to strengthen in 2017,” says Kathryn Asher, Associate Economist in the Research Division of Moody’s Analytics, West Chester, Pa. (economy.com). “The job market is ...

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